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Outlaw Credo #41 “Will This Be on the Test?”:   There is too much guessing when it comes to e-mail marketing. It’s no longer enough to broadcast out your best guess as to what will motivate and inspire and engage. But despite the manifest benefits of testing, a lot of us seem to have missed the memo. Don’t sweat the test. Testing won’t always give you the answers you want to hear, but it will give you a boost in revenue when executed correctly.

Tags: Advertising Agency Services Boston, Boston Ad Agency, brand awareness, building brand, Outlaw Media, Smarter marketing decisions, web marketing

This entry was posted on Thursday, December 9th, 2010 at 3:47 pm and is filed under Outlaw Credo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.