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Facebook has been building out its Pages product for businesses, brands, and celebrities for a few years now, and as the site has boomed to over 600 million people, Pages have become an increasingly important way for any organization to reach users. A number of companies have been taking advantage of this opportunity and starting up or expanding to provide services for Page owners.

Pages, as opposed to personal profiles, are designed for public conversations between fans and celebrities, companies, non-profits or other people and organizations. This allows consumers to interact with the company or brand. The companies that develop products for Pages generally tend to provide a customizable suite of services, including engaging applications like polls and quizzes, moderation tools, analytics, and updates often through links newly written blogs.

Facebook is an excellent tool to add to your small business marketing plan. Facebook is the most popular social media networking site on the web. 50% of over half a billion people log on to Facebook every day. The average Facebook user is connected to 80 community pages, groups and events, and he or she creates 90 pieces of content each month. There are more than 30 billion pieces of content, such as web links, news stories, blog posts, notes, photo albums, etc. shared on Facebook each month.

If you’re interested in adding social media to your small business marketing plan, Facebook is quite possibly the best place to get started.

By adding a Facebook business page, you can promote your business and connect with customers and prospects on a more personal and accessible level. Not to mention, your business page will give you more opportunities to show up in Facebook search results.

Here are some tips for creating your small business Facebook page.

First, you should start a Facebook Page for your Business and start interacting with your fans. Encourage your Facebook friends to “like” your Facebook business page and “become a fan” to share your page with their friends. Make sure to post updates every day with relevant information including promotions, blog posts, and any other relevant company news.

The most important aspect of using Facebook for marketing is the ability to engage with your customers. If they leave comments on your Facebook business page, always reply back. Visit your customers’ Facebook walls and leave comments there also. Create open, back and forth, communication with your customers and prospects, and allow their Facebook friends to interact and experience your customer service also.

Don’t forget the importance of promoting your Facebook Page. Facebook is a tremendously valuable tool to add to your small business marketing arsenal. A Facebook business page allows you to create content that can be shared virally. If you’re looking for an inexpensive tactic to increase your name recognition, consider adding Facebook to your small business marketing plan.

Also, consider adding a media agency for your Facebook management. Often, it’s hard to keep up with continually updating Facebook with new and exciting information along with actually running your business. Boston ad agency, Outlaw Media, can help with your marketing strategy and promote your Facebook page for your business.

Tags: advertising campaign, animator, Boston Ad Agency, brand marketing, facebook advertising, facebook management, marketing strategy, media buying, student marketing

This entry was posted on Friday, February 11th, 2011 at 4:20 pm and is filed under Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.