7 Feb 2011

Volkswagen, May the Force be With You.

Author: Jessie James | Filed under: Marketing, Multimedia, Social Media

While fans gather around their TVs to enjoy the actual Super Bowl Game, millions of others surround their sets for one reason and one reason only: the commercials.

By far one of the favorites of this year was this little Darth Vader attempting to use the powers of the force. To his dismay, nothing seems to give into his Jedi mind tricks. That is, until is father comes home with the new Passat.

There are many cars, and many car commercials out there, especially ones with the new “remote start buttons” now attached to the keys; but this one, in my opinion, was quite exceptional. Many other commercials for the same product usually show the new gadget as something to show off or trick friends with. However, this one grabs your attention in a much simpler way.

Plus who doesn’t love a fellow Star Wars fan? Thoughts? Comments? Which commercial was your favorite from the 2011 Super Bowl?

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One Response to “Volkswagen, May the Force be With You.”

  1. Super Bowl Celebrity Cameos | Outlaw Media Blog | Insights From A Boston Ad Agency Says:

    [...] Darth Vader Volkswagen commercial featured in the previous post was definitely a crowd (and my own personal) favorite. As were the Pug Doritos commercial and the [...]

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